| July 25, 2006 NEWMAN WACHS RACING DRIVES FOR CLEAN AIR
NWR Promotes Corporate and Personal Environmental Accountability sponsorships and philanthropic causes, Newman Wachs Racing (NWR) sets a new standard for professional racing teams worldwide. Founded in 2005, NWR recently announced two bold marketing strategies this year in an effort to affect environmental change both globally and individually. First, NWR partnered with the American Nuclear Society, a non-profit organization promoting international unification of scientific development and education in nuclear energy. Founded in include top engineers, scientists, administrators and educators representing 1600-plus corporations, educational institutions and government agencies. NWR’s principle founders, Paul Newman and Eddie Wachs have encouraged the structure and development of nuclear energy. “Nuclear energy is the best realistic energy source,” said Wachs, “but it will take congressional discipline to shepherd the development through environmental pressures.” The ANS’s sponsorship of NWR exemplifies the united belief that through shared resources and technology, a vast, clean energy source can be developed and harnessed to better the environment and society. In addition to supporting global ownership of clean air, NWR announced earlier this year the development of the QUIT! Campaign, an effort to encourage racing fans to quit smoking. NWR hopes to continue providing tobacco awareness education through their involvement in motorsports.
“The ‘Quit’ logo on the side of our cars isn’t just a friendly reminder to our racing competition,” said Cea Larkin, Director of Marketing for NWR, “It’s a reminder to racing fans that our environment can and should be affected by personal involvement, even if it’s as simple as stubbing out a bad habit.” The QUIT! Campaign will be developed over the next year, with future corporate and philanthropic partners to be announced.  Cea Larkin Marketing Director
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